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SONY - Cyber-shot® Digital Camera | 12.1 Megapixel, 4x Carl Zeiss® Zoom | DSC-W230 - Silver
Cybershot - W
product code; part number; part no; model number; model no DSC-W230

Cybershot - W ▪ Sony ▪ DSC-W230 ▪ P/027242004409
1 year limited warranty


Updated 2/22/2009 3:18:30 PM UTC (272 days, 7 hours, 28 minutes ago)
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Market Data
Product Release Date: March 27, 2009
Time in Market: 7 months

This product is likely current (available at retail)

In product area: Personal / Gadgets
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MSRP: $199.99
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Product Description

Enter the world of digital photography with this impressive all-around performer. The DSC-W230 Cyber-shot® digital camera combines point-and-shoot ease with a host of advanced features in a sophisticated, compact body. A 12.1 megapixel image sensor and a Carl Zeiss® 4x optical zoom lens offer ultra-crisp shots and quality close-ups. Not sure which mode is best for your shot? Intelligent Scene Recognition automatically detects the surroundings and adjust the settings for you. Face Detection capture faces with natural skin tones, while Smile Shutter" technology capture a smile the moment it happens. To minimize blurry photos, Optical SteadyShot™ image stabilization is included for great-looking pictures. You can even hook your camera up to a compatible HDTV and show off your shots on the big screen in high definition.

12.1 Megapixel Super HAD™ CCD Image Sensor:

A powerful 12.1 megapixel 1/2.3” Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x9”) size, or crop your images and still come away with high resolution shots.

Carl Zeiss® Vario-Tessar® Lens with 4x Optical Zoom:

The professional-quality Carl Zeiss® Vario-Tessar® 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.

30mm wide angle lens:

A wide angle lens (30mm-120mm) shows more of the scene you're shooting, helping you capture more complete images when shooting indoor group portraits, expansive landscapes, or architectural scenes.

3.0" Clear Photo LCD™ display (230k pixels):

Generous 3.0” (230K pixels) Clear Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

BIONZ™ image processor:

The BIONZ™ image processor delivers the high resolution and fast performance you expect from a Sony® digital camera.

Auto Mode:

Auto Mode automatically adjusts exposure and white balance settings for better pictures, and can be enhanced further with a simple change in the settings menu. When Intelligent Scene Recognition (iSCN) and Face Detection are activated in Auto Mode, the camera goes a step further, automatically adjusting to scene conditions and capturing faces naturally. Whether you’re shooting landscapes, capturing playground action, or taking pictures at a birthday party or wedding shower, the intuitive Auto Mode will optimize your camera’s settings to help ensure you come away with a great shot.

Intelligent Scene Recognition:

Intelligent Scene Recognition (iSCN) Mode automatically detects five different types of scenes conditions (Backlight, Backlight Portrait, Twilight, Twilight Portrait, and Twilight using a Tripod ) and within 1/30th of a second selects the appropriate camera settings:. iSCN has 2 modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advance Mode, the camera takes a photo with the standard automatic settings and, in difficult lighting (low light or back light) immediately takes a second photo with optimized setting so you can chose which to keep.

Face Detection technology:

Face Detection technology detects up to eight individual faces and controls flash, focus, exposure, and white balance to deliver accurate, natural skin tones with reduced red-eye for beautiful images of family and friends. Face Detection technology can even distinguish between children and adults, so you can prioritize the camera’s focus on children in the scene for clear images of their memorable moments.

Smile Shutter™ technology:

The popular Smile Shutter™ technology automatically detects and captures a smiling face. Simply activate by pressing the Smile Shutter button and the camera will capture a smile the moment it happens. You can also select subject priority (Adult or Child Priority or touch subject on screen) and indicate the degree of Smile Detection Sensitivity to high (small smile), medium (laugh) or low (grin). Smile Shutter also makes a great substitute for the self timer. Just smile once everyone is ready, and the camera will automatically capture the shot.

Double Anti-blur Solution:

The combination of Optical SteadyShot™ image stabilization and High ISO sensitivity helps compensate for shaky hands, minimizes blur, and allows flash-free shooting to preserve the mood.

Optical SteadyShot™ image stabilization:

Optical SteadyShot™ image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.

High Sensitivity Mode (ISO 3200):

High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to eight ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

Convenient Photo Modes:

Choose from 14 convenient photo modes to quickly adjust for specific shooting conditions. Photo modes include Auto, Program Auto, Easy Shooting, and Scene Selection such as Smile Shutter, High Sensitivity, Landscape, Soft Snap, Twilight Portrait, Twilight, Beach, Snow, Fireworks, Underwater and Gourmet Mode. Gourmet Mode lets you capture mouth-watering culinary creations with all the color and clarity of images you see in gourmet magazines.

Easy Shooting Mode:

Easy Shooting Mode: With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings so you can just take the photo without worrying about settings.

Dynamic Range Optimizer Standard and Plus:

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to determine the best exposure and contrast settings for almost any shooting environment. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide:

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

MPEG Movie VX Fine Mode:

Capture VX Fine (640x480) audio/video clips at a high frame rate (up to 30 frames per second). The maximum length of time you can shoot continuously is approximately 10 minutes.

16:9 High Resolution Mode:

Using the 16:9 High Resolution Mode, you can record high resolution images in the 16:9 aspect ratio favored by HDTVs. This setting is ideal if you plan to view your images on a compatible HDTV3and invite friends and family members over for a slideshow.

Memory Stick Duo™ Media Convenience:

The Cyber-shot® DSC-W220 camera accepts Memory Stick Duo™ media or Memory Stick PRO Duo™ media (both sold separately).

Stamina® Battery Power:

Provides extended battery life and shooting capacity when using a fully-charged lithium-ion battery. The included battery supports up to 370 shots.

In-Camera Retouching Tools:

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction functions.

HDTV Compatibility:

View your photos in glorious high definition on a Sony® BRAVIA® or similar compatible HDTV using the included HD output adapter cable (VMC-MHC2, sold separately)

PhotoTV HD:

Bring your photos to life and enjoy highly detailed, Full HD 1920x1080 images with PhotoTV HD-capable Sony® BRAVIA® HDTVs (HDTV sold separately). PhotoTV HD fine tunes settings on your HDTV, such as sharpness, gradation, and color to display images that look more like actual printed photos.

PHOTOMUSIC feature:

PHOTOMUSIC combines images with music to produce fun and entertaining slide shows. The five standard visual effects (Simple, Basic, Nostalgic, Active, and Stylish) are supplemented with three face priority effects: Face1 (Basic), Face2 (Nostalgic), and Face3 (Stylish). Select from eight pre-loaded tracks on camera or transfer your own from your compatible PC (sold separately).

Wide Zoom display:

To use the entire image area of the compatible HDTV screen (sold separately), Wide Zoom display automatically expands standard 4:3 and 3:2 images to 16:9.

Multi-purpose Resize function:

The Multi-purpose Resize function lets you change the aspect ratio of an image right in the camera, so you can adjust images as necessary, whether you want to display them on a compatible HDTV3, e-mail them, or upload them to a blog (compatible PC with internet connection required).

Picture Motion Browser ver. 4.2.02:

Sony® PMB (Picture Motion Browser ) PC software provides a simple, easy-to-use way to transfer video and still images to your compatible PC, as well as sort, edit, and output to data disc and the Web. Finding your images with PMB is easy with Calendar view and Face Search. Face Search allows you to filter by faces (one or many) and also a specific person’s face. Share images and videos on popular sharing sites with Media Services function (internet connection required).

Web Resources
News: Digital Photography Review (dpreview.com)
PocketWizard posts beta firmware for flash triggers. Sigma USA announces scholarship contest. Hasselblad creates 50MP multi-shot full-color camera. Adobe RAW 'release candidates'. Casio unveils EX-G1 rugged compact camera. Bryce Bayer honored for key digital camera technology. Just posted! Nikon D300S in-depth review. Zeiss launches ZF.2 lenses with CPUs for Nikon. Casio adds back-lit CMOS for EX-FH25 and EX-FC150. Panasonic introduces tripod adaptor for Lumix GF1.
Backstage 101 Updates
Welcome. Course Announcement: Four Things You Should Know About HDTV. Course Announcement: Master Digital Photography Techniques. Course Announcement: Understanding Microsoft® Windows Vista® Business Edition. Course Announcement: Your Home DVD Workshop. Course Announcement: Point-and-Shoot or DSLR Camera: How to Choose. Course Announcement: Select the Right Lens for Your DSLR. Course Announcement: Simple Tips to Improve the Quality of Your Videos. Course Announcement: Tips for Better Digital Photo Composition 101. Course Announcement: What Do These Camcorder Buttons Do?.
News and Reviews
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 10/12/2009 3:29 AM (40d 19h 17m ago)
Casio's Exilim EX-Z450, EX-Z280 and EX-Z90 compacts invoke more Zzzs
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 8/18/2009 6:17 PM (95d 4h 29m ago)
Pentax debuts waterproof Optio WS80 alongside P80 and E80 point-and-shoots
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 8/05/2009 11:23 PM (107d 23h 22m ago)
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 7/14/2009 4:21 PM (130d 6h 25m ago)
Pentax goes deeper with Optio W80
 (Credit: Pentax) There's been an explosion of waterproof and rugged cameras and camcorders this year, and Wednesday Pentax added one more to the list (though it's been making them since 2003). The Optio W80 is a water/dust/shock/freezeproof 12-megapixel camera with a 2.5-inch LCD selling for less than $300. The W80 can apparently survive an impressive dunk: down to 16 feet for up to two hours. It'll also take a decent fall of up to 3.3 feet and keep working in temperatures as low as 14 degrees Fahrenheit. On top of its "proofing," the W80 has fairly good camera specs, too. The internal lens has a zoom range of 5x and is wide angle, too, at 28mm. It records 720p, HD-quality video at 30fps. It also has the expected convenience features such as face, smile, and blink detection; auto scene recognition; and a bunch of other automatic shooting options. About the only thing missing is optical image stabilization; the W80 only has Pentax's digital Pixel Track SR, which though it's good, still degrades photo quality. ...
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 6/22/2009 8:42 PM (152d 2h 4m ago)
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 6/22/2009 8:33 PM (152d 2h 13m ago)
Budget shopping tips: Point-and-shoot digital cameras
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Casio megazoom has extreme battery life*
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 6/11/2009 4:10 PM (163d 6h 36m ago)
Casio's EXILIM EX-H10 ultra-compact gets 12.1 megapixels 10x closer
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 6/11/2009 3:52 PM (163d 6h 54m ago)
Jazz up your shower curtains with custom photos
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 6/03/2009 4:33 PM (171d 6h 13m ago)
Sony Cyber-shot W180 and W190 cameras feature awesome digital zooms
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 5/28/2009 4:05 PM (177d 6h 41m ago)
Latest cameras that do HD video
 (Credit: Kodak) I still remember a conversation I had a couple years ago with a digital camera product manager about movie recording in his company's cameras and why it was limited to clips only 30 seconds long. His response was "our research tells us consumers don't use the movie mode or don't even know it's on their camera so it's really not a concern for us." YouTube and other video-sharing sites weren't exactly a secret at that time so the answer--regardless of research--seemed pretty off to me. Since then, camera makers have been steadily rolling out improvements to movie recording. The main thing they've gone after--no surprise--is resolution. Slapping "HD" on a camera is the video equivalent of megapixels. Put "full HD" on a model and you'll really grab some attention. Squeeze an HDMI jack on the camera and you're in even better shape to sell some units to consumers interested in getting one product that takes good photos and videos and can play them back instantly on an HDTV. One of the biggest missteps in this quest for the perfect movie mode, however, seems to be whether you get use of the optical zoom while recording. Kodak was one of the first, if not the first to add HD capabilities to its cameras. Its longest megazoom, the EasyShare Z980, is currently under review and like most of its other cameras features HD-quality movie capture with full use of its 24x zoom lens. So, is a good movie mode crucial to a purchase decision these days or is it just one more thing manufacturers can slap on the box to up-sell you? See the latest reviews of digital cameras in all types and sizes that capture HD video after the break. ...
 5/22/2009 8:33 PM (183d 2h 13m ago)
Sony posts $1b loss, first in 14 years
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 5/14/2009 3:55 PM (191d 6h 51m ago)
Eye-Fi's 4GB WiFi Video cards now with more options for Internet regret
  You know that video mode you haven't used since first bought your compact point and shoot? Right, the one that does 720p HD video if you've purchased a camera within the last 6 months? Well, Eye-Fi's back to remind you that it's now selling its $99 Eye-Fi Explore Video (with geotagging) and $79 Eye-Fi Share Video SDHC cards nationwide. They've also enabled video sharing with Picasa, Photobucket, and SmugMug in addition to Flickr and YouTube. The result is dead-simple, un-edited direct-to-internet video sharing without the need for a tethered computer. Of course, these cards work equally well for dumping your films and photos over WiFi to your Mac or PC at home -- but why live your life in a bubble?Filed under: Digital Cameras, Wireless, StorageEye-Fi's 4GB WiFi Video cards now with more options for Internet regret originally appeared on Engadget on Tue, 05 May 2009 08:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
 5/05/2009 3:38 PM (200d 7h 8m ago)
Ritz Camera store liquidations start Saturday
 In case some of you missed this Thursday, Ritz Camera--and by association Wolf and Kits Camera among others--is shutting down more than 300 stores around the U.S. as part of a court-supervised bankruptcy reorganization. This of course means stock liquidation sales, which will begin Saturday, April 4. As ...
 4/20/2009 9:20 PM (215d 1h 26m ago)
Eye-Fi's 4GB WiFi SDHC cards start to ship out
  Nah, Eye-Fi's latest Secure Digital cards still aren't nearly as capacious (nor as cheap) as other alternatives on the market, but good luck getting that free-after-rebate 8GB SDHC card from IAWANNA Corp. to upload images via a wireless hotspot. We pinged the company today to see if the company's 4GB Explore Video and Share Video SDHC models were shipping out, and we were informed that orders placed over the web were indeed leaving the docks. If you're not kosher with handing $99.99 or $79.99 (respectively) over through the intertubes, both devices will splash down in stores starting on April 19th.Filed under: Digital Cameras, Wireless, StorageEye-Fi's 4GB WiFi SDHC cards start to ship out originally appeared on Engadget on Thu, 09 Apr 2009 07:26:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
 4/09/2009 4:47 PM (226d 5h 58m ago)
Ritz Camera store liquidations start Saturday
 In case some of you missed this Thursday, Ritz Camera--and by association Wolf and Kits Camera among others--is shutting down more than 300 stores around the U.S. as part of a court-supervised bankruptcy reorganization. This of course means stock liquidation sales, which will begin Saturday, April 4. As ...
 4/07/2009 5:00 PM (228d 5h 46m ago)
Electronics innovation on track, despite the recession?
 The Wall Street Journal is out this morning with an analysis showing that, as major U.S. companies are cutting jobs and wages, many (including many consumer electronics companies) are still spending on innovation. Big U.S. companies spent nearly as much on research and development in the dismal last quarter of 2008 as they did a year earlier, even as their revenue fell 7.7%, according to a Wall Street Journal analysis. (Registration and a subscription is required to read the Wall Street Journal article online.) The sampling looked at 28 of the largest U.S. R&D spenders, excluding deeply troubled auto makers and the drug industry, where R&D spending is dictated by government requirements. The takeaway: On the one hand, the study suggests the flow of innovative new electronics products may not diminished by the recession as much as feared back in January, when electronics editor Paul Reynolds posted that "it's hard to imagine that the many job cuts announced by electronics sector, and the rumors of more to come from the likes of Sony, won't in some way affect development of new products." The WSJ analysis, which begins on page one of today's paper and turns to a full inside page, points out that many companies have “learned from past downturns that they must invest through tough times if they hope to compete when the economy improves.” It includes a cautionary comparison from the last major recession, when Apple boosted R&D spending even as their sales dropped while Motorola cut theirs by 13 per cent. The result: Apple launched the first iPods in the midst of the recession, and later saw its sales soar, while Motorola lost ground in developing sequel products to its hit RAZR cellphone, eventually losing ground. However, the piece also cautions that "the robust R&D spending may be temporary," and may in part reflect how long it can take to cut corporate budgets, including those for innovation. Also, the WSJ notes that some R&D is being retooled to deliver safer, short-term...
 4/06/2009 4:03 PM (229d 6h 43m ago)
Panasonic DMC-GH1 Micro Four Thirds shooter with 1080p video landing April 24th
  While we patiently wait for the Micro Four Thirds format DMC-GH1 with 1080p video to pop for purchase, we have to feed on whatever retail crumbs we can grub off Panasonic. As usual, our Japanese camera overlords will have first dibs on this ¥150,000 (less than $1,500 when it arrives Stateside) bundle that includes a 14-140mm lens starting April 24th. Think about it; we've gone from zero to four HD-capable video DSLRs in six months. Ok, ok, three-plus actually, since Micro Four Thirds cams are technically not DSLRs due to the lack of an internal mirror and prism -- just humor us with with GH1's interchangeable lens mount, DSLR-sized sensor, and bevy of manual controls ok? Geesh.[Via PC World],Filed under: Digital CamerasPanasonic DMC-GH1 Micro Four Thirds shooter with 1080p video landing April 24th originally appeared on Engadget on Fri, 27 Mar 2009 06:29:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
 3/27/2009 3:54 PM (239d 6h 51m ago)
PMA 2009's photo finish
 (Credit: Matthew Fitzgerald/CNET) For what it's worth, the consensus about the 2009 Photo Marketing Association show seems to be that it wasn't as bad as everyone expected. The mood was low-key, many of the booths were half empty, and several manufacturers were notably absent--like Adobe and Epson--while others only had meeting rooms. Nonetheless, several announcements managed to generate some buzz, and most of the manufacturers I spoke with agreed that their business-to-business business at the show was quite productive. Despite the economy, tons of new products debuted, partly because planning takes place 6 to 12 months out. So it's likely that the first real signs of contraction will appear with the fall product lines. And, in fact, at least one manufacturer has already changed its dSLR release plans in preparation for tough times. A random walk through PMA The biggest hits of the show seemed to be Sony's Cyber-shot DSC-HX1, a CMOS-based megazoom with a novel shooting mode that creates panoramas on the fly as you pan across the scene, and the Panasonic Lumix DMC-GH1, a video-capture enabled version of its interchangeable-lens G1. What has everyone excited about the camera is how much control you have over depth of field when...
 3/10/2009 9:42 PM (256d 1h 4m ago)
Sony 2009 line show: Complete coverage
 Consider yourself invited: CNET pulls back the curtain to Sony's Vegas event.(Credit: Sony) Most companies use the January Consumer Electronics Show to show the world their product lineup for the new year. But Sony deliberately holds back on its CES announcements; that's because the company waits about eight weeks before returning to Las Vegas to have its own Sony-centric launch event, where it touts its new products for dealers, retailers, and journalists. Photos: Sony hauls cameras, electronics to Vegas ...
 3/04/2009 5:39 PM (262d 5h 7m ago)
Eye-Fi releases two SD cards, iPhone app
 Eye-Fi, maker of memory cards that can automatically upload photos and video to the Web, announced Tuesday its two new video-uploading SD memory cards called Eye-Fi Share Video and Eye-Fi Explore Video. (Credit: Eye-Fi) These two 4GB cards are capable of uploading photos and video clips to more than 20 ...
 3/04/2009 5:38 PM (262d 5h 8m ago)
Eye-Fi's Wi-Fi no longer video shy
 (Credit: Eye-Fi) Eye-Fi's now ready to unleash its next generation of Wi-Fi SD cards on the point-and-shooting public. The Eye-Fi Share Video and Eye-Fi Explore Video cards, first announced at CES, extend the capabilities of their predecessors to support uploading video directly to YouTube and Flickr via Wi-Fi. While ...
 3/03/2009 5:07 PM (263d 5h 39m ago)
Sony's CyberShot DSC-HX1 camera gets official, coming March for $500
  Sony has finally shown its cards for PMA this year, and that Ten of Clubs up its sleeve looks to be the CyberShot DSC-HX1 we heard about last week. According to the presser, it's the company's first digital camera with sweep panorama technology for up to 224-degree horizontal and 154-degree vertical panorama shots with the push of a button. It's also sporting a 20x optical zoom, 1/2.4-inch Exmor CMOS sensor for 10 frames per second at 9.1 megapixel resolution, a Sony G lens and 1080p HD movie recording. Look for it this March for around five Benjamins. Filed under: Digital CamerasSony's CyberShot DSC-HX1 camera gets official, coming March for $500 originally appeared on Engadget on Mon, 02 Mar 2009 20:51:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
 3/03/2009 2:28 AM (263d 20h 18m ago)
Reviews
Imaging Resource - Sony User Forum
CNET: Sony Cybershot Reviews
Sony's T900 is very good except when it's not
 (Credit: Sony) The Sony Cyber-shot DSC-T900 is one of those cameras that you pay more for because of its coolness. A camera so small you'll likely forget it's in your pocket, yet it has all the latest "auto" features Sony has in its point-and-shoot arsenal, a 12-megapixel resolution, ...
 6/12/2009 3:34 PM (162d 7h 12m ago)
Ask Engadget: Best small camera (with good video) under $600?
 We know, you were hoping to just glance over today's hottest articles in the world of consumer electronics, and along comes this: something that actually asks a little of you. Trust us, it'll be alright, and hey -- after you've replied, you can send in a question of your own to ask at engadget dawt com. "The family and I are headed to Walt Disney World in June for the first time. I have a Canon Digital Rebel and a Canon GL1, but really do not want to haul either or both of them to the Magic Kingdom with us. So, the question is: what is the best camera that does great stills and video and is super small? Under 600 bones preferably. Thanks!" No Rich, thank you for making us all envious. Be sure to take the advice that'll surely flow in comments below and send us picture postcards while waiting in line to ride the Tower of Terror for the fourty-third time. (Seriously, do not miss Tower of Terror.)Filed under: Ask Engadget, Digital CamerasAsk Engadget: Best small camera (with good video) under $600? originally appeared on Engadget on Fri, 08 May 2009 00:44:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
 5/08/2009 3:11 PM (197d 7h 35m ago)
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