| TAG Heuer is the Swiss watch brand with the most legitimate links to the challenging world of high-precision motor sports. It is the first to sponsor a racecar team and sign racecar drivers as brand ambassadors, and the only brand to master Chronographs offering peerless precision to within 1/10th, 1/100th, 1/1000th of a second, not to mention the only one to time motor racing sports events such as Indy 500 or the Race of Champions to the nearest 1/10,000th of a second. TAG Heuer has built its unique reputation on the core values and codes of the sport: advanced design and materials, ultimate precision and ultimate reliability. |